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You can also create different donor forms for each segment with donation amounts that fit their budget.įor example, the below donation form by Donorbox pops up on the screen and offers multiple prefilled donation amounts with suitable descriptions. After segmenting your donors, you can send targeted emails and social media posts to your donors. Does your database allow you to segment your donors? Donors can be split into large, medium, and small donors. If your strategic plan already includes a recurring donor campaign, you are ahead of the game, but there may still be a few ways to increase your campaign revenue. A quality database will allow you to easily track these gifts and create a recurring donor campaign. These donations can be counted on and included in your budget at the beginning of each fiscal year. Recurring donations are when your donors give a certain amount every month, quarter, or year. If you are not keeping track, you are missing out on a big opportunity. Even if you do not currently keep track of them, you may have a group of donors who give regularly. Recurring donations are the best way to increase contributions without too much effort. Fundraising campaigns that target specific donor types and use new technology can help nonprofits raise more funds this year. In 2021, fundraising must include more than just events. Some nonprofits’ reliance on events in the past has put them in a risky position. In this article, we discuss some of these trends and the technology nonprofits can use to help their bottom line. The addition of these tools has allowed nonprofits to find new ways to fundraise and develop connections with their donors. Social media has given nonprofits the chance to reach a larger audience and build partnerships with groups they may not otherwise have. Many of the trends this year rely on new technology and marketing tools. The annual events nonprofits have come to depend on are no longer possible, and organizations have had to look outside the box for new ways to fundraise.

These lockdowns have limited options for fundraising. Trends in fundraising change every year, but in 2021 we are still dealing with the Covid pandemic and occasional quarantine.